Job Title: Marketing Executive (ATL & BTL Activities)
Location: Patna, Hajipur, Biharsharif, Nalanda & Nawada, Gaya, Mohania, Buxar & ARA, Muzaffarpur, Darbhanga, Madhubani, Motihari, Gopalgunj
Workplace Type: On-Site
Job Type: Contractual
Roles and Responsibilities
Should have handled ATL & BTL activities for new product launches.
Should have handled Creative / Media Agencies and local vendors for signage and other indoor/outdoor branding material.
To execute targeted campaigns through Brand Activation / Partnership / Alliances / Events / BTL Tie ups.
Initiate & execute activations as per plan/schedule in close coordination with respective teams like Store and OPS Team.
Build relationship, retain & develop satisfied customers and vendors.
Willing to visit stores and arrange activities on weekends.
Develop region-specific marketing & branding activities with a focus on offline BTL.
Plan and manage road shows, POS, events and collaborate with agencies for developing marketing communication.
Co-ordinate with other marketing disciplines including PR, email, social and digital.
Engage and ensure implementation of unplanned initiatives.
Excellent Communication skills
Good at Creativity, Analytical & Interpersonal Skills